British travellers spend on average €2,100 on their summer holidays. Religious Tourism can be defined as travel with the core motive of experiencing religious forms, or the products they induce, like art, culture, traditions and architecture. /Filter [/FlateDecode ] The country also has the largest GDP in the EU, and fourth in the world: €3.3 trillion equivalent to €50 thousand per capita. Most of these source markets offer opportunities for Christian pilgrimage and travel for the purpose of worship, as well as visiting sacred sites and tourism to places of worship for non-believers. However, there are Muslim and Jewish travelers who go for pilgrimage because it is obligated by their religion. of religious tourism are scant to say the least, this is an attempt to bring together definitions, classifications and data which come from a variety of sources. The religious tourism market covers a broad range of tourism products, including pilgrimage trips, visiting sacred sites, church tourism, travel for worship and religious missions. The COVID-19 pandemic is expected to shrink the Dutch GDP by 7.5% in 2020, then grow by 3% in 2021. Photo: HT The growing business of religion in India It is important for tourism businesses to meet specific religious requirements, such as preparing food under halal rules, adapting meal times during Ramadan, offering prayer facilities, providing separate swimming pools for males and females and offering entertainment catered to Muslims. Many tour operators combine various of these specialist niches. /Length 2692 private housing individuals (51%), Natural features such as landscape, weather conditions (20%) For trips between 4 and 13 nights: Tourist services purchased separately (44%), Online commercial services, excl. Although no definitive study has been completed on worldwide religious tourism, some segments of the industry have been measured: 1. The short-term religious tourism is distinguished by excursions to nearby pilgrimage centers or religious conferences. At this moment, it is still unclear what will happen afterwards, as the EU and the UK negotiate the post-Brexit terms. Figure 2: A poster of the movie ‘Eat, Pray, Love’. Although Christianity is the most prevalent religion in Europe, it is split into different branches and churches, and those also vary among European countries. Data on inbound, domestic and outbound tourism is available, as well as on tourism industries, employment and complementary indicators. Help educate your guests about local customs and cultures, especially the target group of non-believers. 3. 10 0 obj 4 0 obj Influenced by mass media, including Hollywood movies, blogs, books, social media, but also by tourism depictions of particular people and places, South East Asia has seen an increase in the number of spiritual tourists. The history of pilgrimages and religious tourism can be traced from … For example, a European tour operator offered tours to the Dani tribe, in which visitors could participate in the religious Dani Pig Feast, including cutting open a pig and eating its raw flesh, which may be too far for European tourists. Invite bloggers or social media influencers free of charge to your destination to reach a larger public. Ajmer is … An example of this in England is called ’. One of the oldest types of tourism and a worldwide phenomenon of religious history, it can be differentiated into various forms. ��҇���l3. Islam is the fastest growing religious group globally. Over the counter at a travel agency (27%) Italian travellers prefer culture over nature and have a relatively high preference for discovering new cultures. Religious tourism commands a major share of the tourism industry in general sustaining visits to holy places by groups of pilgrims fired by faith. endobj >> For trips between 4 and 13 nights: Tourist services purchased separately (50%), Online commercial services, such as tour operators and airline companies, excl. /MediaBox [0.0000 0.0000 620.4960 808.9920] The world's largest form of mass religious tourism takes place at the annual Hajj pilgrimage in Mecca, Saudi Arabia. (54%), For trips between 4 and 13 nights: paid commercial accommodation (47%), For trips of 13 nights and longer: Tourist services purchased separately (44%) Quality of accommodation (33%) This form of tourism helps to raise awareness of people’s common heritages, which helps with their preservation, in addition to the financial gains that can eventually be reinvested into conservation of the local culture and religious heritage. This includes anything from food to the time of certain events, to the music played, to religious calendars. For more advice, read. For many countries, religious tourism around its historical and religious heritage is a significant part of their total tourism market. Focus on tour operators instead of targeting free independent travellers directly. Naturally, religious tourism also contributes to regional economic increase, employment and better quality of life. And it … Religious tourism is that form that is exclusively or strongly motivated for religious reasons. Websites collecting and presenting comments, reviews and ratings from travellers (37%). The outbound tourism market of Italy amounts to €30 billion annually. Religious tourism, on the other hand, involves devotees travelling individually or in groups to undertake pilgrimages or to visit temples and other places of worship. %���� Online commercial services – private housing individuals (23%), Most important reasons to return to the destination, Natural features such as landscape, weather conditions (44%) This means that approximately 450 million international trips were made for religious purposes. According to the U.S. Office of Travel and Tourism Industries, Americans traveling overseas for "religious or pilgrimage" purposes has increased from 491,000 travelers in 2002 to 633,000 travelers in 2005 (30% increase). One such example, is a trip to Suriname to meet people from different religious backgrounds who live together. With approximately 82 million citizens, Germany has the largest population in the EU. The impact of the COVID-19 crisis is already noticeable in Mexico as well, where millions of religious travellers are normally expected, but most religious sites have been sitting empty this year. Religious and spiritual tourism refers to travel for religious or spiritual purposes, such as undertaking a pilgrimage and visiting sacred sites. The list we have provided here is just the tip of the iceberg when it comes to religious places in Mauritius that are worth seeing. Make sure to mention it upfront in case you have any places which might prove difficult for some people to access. She visits Italy to discover food, India to discover prayer and Bali, to discover love. The interest of tourists in local values and communities helps in developing a sense of empowerment and pride in the local community, its culture and history. >> Due to the COVID-19 pandemic, European tourists will be far more interested in buying from tour operators in the coming years, because they provide a feeling of security. This book reviews tourist motivations for making religious or spiritual journeys, and the management aspects related to them. France also has the largest population of Muslims in Europe at 5.72 million, equivalent to 5% of the total French population. They travel to learn about and practice meditation, such as mindfulness, seeking relaxation, self-knowledge and self-growth. Normally, religious tourism generates billions of dollars and creates thousands jobs in Iraq every year, but in the city of Najaf, which used to host approximately 5,000 visitors a day, 300 out of 350 hotels are closed. << Travellers who visit religious sites can be divided into two main target groups: believers and non-believers. Religious tourism 1. British travellers find discovering new cultures very important, as 52% sees exploring new cultures as an interesting aspect of their holiday, which is an important indicator of interest in religious tourism. helps to raise awareness of people’s common heritage, 1.4 billion international tourist arrivals, almost 36% of all of tourist visits are spiritual tourists, how to respond to COVID-19 in the tourism sector, The percentage of Christians in the German population, also has the largest EU market for outbound travel, German travellers find discovering new cultures very important, find discovering new cultures very important, most important developing country destinations, one of the main sources of religious tourism, the world’s fifth-largest outbound tourism market, has the largest population of Muslims in Europe, high preference for discovering new cultures, a mandatory holiday pay of at least 8% of their annual salary, CBI study on managing the effect of COVID-19 in tourism, movie has stimulated and changed tourism to those destinations, still is the most successful marketing tool, are expected to make up to 25% of the world population, travel with their families and stay for about 17 days, This trip visiting the Maasai in South Sudan, our study on how to be a successful company online. /Type /Page In 2018, an estimated one-third of 1.4 billion international tourist arrivals travelled for religious purposes. In the state of Gujarat, in India, almost 36% of all of tourist visits are spiritual tourists. In term of pilgrimage, its incorporation conveys religious involvement into the journey. Which trends offer opportunities on the European religious tourism market? Note that uniqueness is highly appreciated by European travellers, but it also brings risks. Religious tourism is very popular in Spain, but the country also has a great outbound market worth €24 billion. << Tourism breaks down cultural and religious barriers and builds bridges between people and communities. Title: Microsoft Word - ARC pilgrimage statistics 155m 11-12-19.docx Author: Tony Benjamin Created Date: 12/19/2011 12:19:27 PM The immersion often includes participation in or in connection with the local community. According to Europ Assistance, 34% of Italian travellers see it as an interesting activity during holidays, which suggests that Italians are also interested in religious tourism, such as visiting religious sites, churches and other places of worship. Offer your clients sufficient information in advance, so they know what to expect. In order to keep religious sites accessible, create a virtual visit of your destination. ?�YUw�~�FG�։Ea��-�8d����7Wt��LW���uk�u�� �wٻˇ3m��Z�j�8��Y�� ��� GzC�����������H���. Catholics consider it to be a sacred … There are many locations throughout Europe, Africa, Central and South America that are regarded as holy by some Christians because people claim to have seen visions of religious figures at these sites. church of the nativity Bethlehem. Table 2 shows demographic data on religion in the most important European source markets for religious tourism: Germany, United Kingdom, France, Italy, Spain, and Netherlands. /XObject << /Im11 11 0 R >> The French prefer to spend their holidays with friends and relatives (long holidays 27%, short holidays 35%) or in paid accommodation, such as hotel, B&B, cruise or a youth hostel. The global market for religious tourism is one of the biggest tourism segments. In order to compete effectively in the religious tourism market, use faith in your product name and other branding, making it easily recognisable with signs and marks. In order to maintain religious tourism sustainable, two criteria must be met: The main reason for making a trip can be religious, but visiting a religious site or place of worship can also just be part of another trip, or it can provide additional attractions to a specific destination. Cooperate with other religious sites, tourism agencies and cultural routes, in order to create a better product aligned to related business. With a GDP per capita of €44 thousand per year, the British have less to spend than the Germans. /TrimBox [0.0000 0.0000 620.4960 808.9920] Talk with tour operators, destination managers and clients to learn which services are appreciated and which are not. private housing individuals (28%) Use the websites, preservation of the religious sites or monuments, upholding respect to local traditions and religious practices, As there are many forms and levels of religious tourism look at what is already available nearby to see if you can add something to it. Figure 1: Varanasi, a holy city in India that attracts many believers as well as non-believers. The movie has stimulated and changed tourism to those destinations, as more tourists travel for the purpose of worship. Religious tourism, sometimes called spiritual tourism, has gained an increasing role throughout the world. Since religious tourism for non-believers and cultural tourism overlap in many ways, destinations in the developing world where local customs have religious origins can benefit from this interest. Dutch workers on payroll receive a mandatory holiday pay of at least 8% of their annual salary, which indicates that Dutch travellers have more disposable income to use for travelling. Religious tourism, spiritual tourism, sacred tourism, or faith tourism, is a type of tourism with two main subtypes: pilgrimage, meaning travel for religious or spiritual purposes, and the viewing of religious monuments and artefacts, a branch of sightseeing. Table 3: German travellers long-haul destinations, 2017. It is estimated that in the US alone some 25% of the traveling public is interested in faith-based tourism. This includes important sites from ancient religions, like Native-American burial grounds, Tours with the aim of visiting monuments, such as churches, temples and mosques, Travel for the purpose of mission or worship, These are trips for the purposes of worship, performing holy rituals, spreading faith, being involved in charity, or volunteering from a religious perspective, Attracts mostly believers; closely related to pilgrimage tourism, Meditating in a Buddhist monastery in Bangkok; Mercy Ships organises trips for Christians to volunteer in developing countries. Religious tourism is a great source of community empowerment and development as well. Spain itself has some of the most popular religious sites and places, like Santiago de Compostela. The COVID-19 pandemic is expected to shrink the Spanish GDP by 8% in 2020, but it will then grow with 4.3% in 2021. Israel is a destination particularly in demand among the French, who are second in the number of visitors to Israel. stream Table 1: Specialist niches of religious tourism, A pilgrimage is a trip to a religious or spiritual place with the aim of experiencing religious or personal enlightenment. Demonstrating to the reader the intrinsic elements and… Improvements in tourism infrastructure have increased accessibility to religious sites, boosting popularity, but strategic marketing and development of these sites has helped boost visitor numbers. These travellers are often more open new experiences and tours than other religious tourists. German tourists tend to read a lot before choosing to visit a place. Non-believers may be religious, but religion is not their main purpose for traveling. Personal experience (39%), Rural area or village (41%) Secular pilgrimage, such as visiting nature as a source of spiritual inspiration is not included here, Attracts mostly believers; most European pilgrims travel to the Middle East, whether they are Christian or Muslim, Pilgrimage to the seven saints of Marrakech, These are trips for the purpose of visiting sacred sites. The United Kingdom is one of the main sources of religious tourism in Uttarakhand, India. Nowadays, at least three hundred million pilgrims visit the world's key religious sites every year. Media influence example 1: Eat, Pray, Love. Friends, colleagues and relatives provide the most important source of information when the French plan for their holidays (57%). Spain’s population of approximately 47 million makes it a large market to focus on when entering the European market. These purpose of these travellers is to contribute for the sake of religion, but many will also make use of the trip to see your country. In 2017, German travellers made 10 million trips to developing countries. The popularity of faith-based tourism cannot be understated, as even 25% of travellers are interested in this kind of tourism. /Font << /F12 12 0 R >> On an annual basis, it is estimated that the global religious tourism sector enjoys a flow of hundred millions of tourists from all across the globe. We also recommend investing in trying to improve your Google ranking, following tips from. Researchers suggest the market is more resilient to recessions and is more open to repeat business than secular leisure travel. Grotto of Lourdes, France: Bernadette Soubirous, a 14 year old country lass, had a glimpse of the … According to the Religiou… Make sure that sites and routes in your location are easily accessible for people with reduced mobility. Types of tourism in Mashahd about a woman searching for what meaning in life your destination spiritual... 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